Day: September 17, 2025

The global spectacle of Formula 1 is a dynamic battle of speed, strategy, and engineering excellence. Twenty drivers, two from each team, compete in a demanding calendar of Grand Prix races and shorter sprint events. Each race counts as a championship point, and each moment on the track can dramatically alter the standings. The driver and team who collect the most points win the championship, which has enormous financial implications for teams through prize money distribution.

The system of awarding F1 points has evolved over the years, with changes in priority balancing driving excellence and competitiveness. The current scoring system awards a maximum of 25 points to the winner of a Grand Prix and a sliding scale of points for each position behind, with tenth place receiving one point. In addition, points are awarded for sprint races and the number of fastest laps. The team with the most points, determined by adding the total of each driver’s points, wins the Constructors’ Championship.

In 74 seasons of F1 racing, it has never been the case that two drivers finished with equal numbers of points. If this were to happen in 2025, a tiebreaker would be applied according to the formula for deciding world champions.

It’s also worth noting that, unlike in other sports, F1 teams earn points not just for their drivers’ finishing positions but for how they perform as a team. This means that a driver may need to sacrifice their own finish position in order to help their teammate, and this can often be seen at the shortest races when strategies are based around maximising team points rather than winning by the narrowest margin.

Athletes, fans and the teams that support them rely on social media to stay connected and engaged. And, in the case of athletes, to promote their brands and themselves. Social media gives sports organizations and athletes the ability to connect with fans in a two-way conversation that can reach global audiences. This provides an opportunity to build brand loyalty and increase ticket sales, merchandise sales and sponsorships.

The 2020 Sprout Social Indexopen_in_new found that consumers cited watching and following sports as their favorite reason for using social media, followed by celebrating personal milestones and holidays at the same time. Whether they’re at the stadium or watching from home, sports fans want to feel like insiders. They want to see the behind-the-scenes, post-game emotion, and the story of their favorite team and athletes. This content also serves as a form of authentic marketing, which is more trusted by fans than any paid promotion or endorsement.

For many athletes, fans are critically important to their careers, especially among Gen Z and millennials. Increasingly, these fans are the main source of revenue for both athletes and their teams, with ticket and merchandise sales, broadcasting contracts, and sponsorships bringing in most of a team’s income.

As such, it’s important for athletes to think carefully about their social media use and how they manage their online presence. Having clear goals and engaging with followers in a meaningful way can help them to build their personal brands, boost fan engagement, and manage negative publicity. Athletes can also benefit from the training some colleges and universities now offer about appropriate content sharing.