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The Asian Games are the biggest multi-sport event in Asia. They are held every four years and feature 45 sports and disciplines. All nations and regions affiliated with the Olympic Council of Asia can participate. The Games were first held in 1951, shortly after World War II ended. The aim was to reestablish bonds among […]

For many elite athletes, retirement is not an option but a requirement when their bodies give out. Others, however, choose to hang up their spikes and move on. In either case, it can be a difficult transition for many athletes. The good news is that there are ways to ease the blow, such as second […]

Keeping up with sports technology trends isn’t just about staying modern. It’s about finding solutions that improve safety, efficiency and experiences at your facility. It also means choosing innovations that add value to your bottom line. For example, using wearable technology to track performance data is an easy solution for small teams and high schools […]

From humble beginnings to massive global events, esports is changing the way we think about gaming. The competitions, or tournaments, feature professional gamers competing in video games in organized matches with prizes and recognition. These events can be played online or in-person and attract large audiences that rival traditional sports. Esports can be organized into […]

For golf fans and casual sports fans tuning into The Masters, it’s impossible to miss the massive leaderboards dotted around Augusta National. But if you’re not familiar with this tournament’s scoring system, it can be difficult to understand what the red and black numbers mean next to each player’s name on the leaderboard. The Masters […]

The US Open is the fourth and final Grand Slam of the tennis season, and the world’s best players descend on Flushing Meadows for two weeks of intense competition. The tournament is played on hard courts at the Billie Jean King National Tennis Center in Queens, New York City. The US Open is the only […]

From a dog saving a soccer goal to a WNBA player winning a spelling bee, viral sports moments show the lighter side of athletes and sports. These micro-moments capture the world’s attention and drive engagement, reshaping how fans watch games. These moments aren’t just fleeting fun – they can transform how people think about sports […]

Whether they helped bring down Jose Mourinho at Manchester United, marched against their club’s owner at Chelsea or pushed back against plans to commercialize football, fans are using their passion for the game to fight for causes. Whether their protests are big or small, they demonstrate that fan activism is more than just a trend. […]

The fight for gender equality in sports requires a strategy to tackle all of the issues that prevent women and girls from participating in and enjoying sport. This includes ensuring that they get the same training, coaching and financial support as men, and that their governing bodies pay them equally for doing the same work. […]

Athlete endorsements have the potential to increase brand awareness, sales, and consumer trust, generating powerful and genuine connections between athlete and brand. They offer a level of professionalism and public appeal that can surpass that of influencers, making them highly desirable marketing partners. The intrinsic admiration and respect fans hold for athletes can translate into […]