FIFA International Qualifiers

The international qualifiers are the process of determining which nations will compete at a FIFA World Cup. The qualification cycle is split into two phases: the preliminary ties, in which teams compare head-to-head records prior to goal difference; and the group phase, where matches are played over two legs. In the latter case, matches that […]

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Asian Games 2026

The 2026 Asian Games, which will be held in Aichi prefecture and Nagoya city from September 19 to October 4, are a big deal for Japan. It is the next opportunity for the country to further deepen exchange within Asia following the 2020 Tokyo Olympic and Paralympic Games, and also a chance to showcase the […]

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Athlete Retirement News

BERKELEY – University of California Director of Athletics Jim Knowlton has announced his retirement effective July 1. Chancellor Lyons will be announcing the new leadership structure for Cal Athletics in the coming weeks. Adapting to life after retiring from sport can be challenging for elite athletes, particularly those who have a strong identity associated with […]

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Digital Trends in Sports Technology

A new generation of digital sports technology is redefining fan engagement, building brand value and driving new avenues for growth. The digitization of sports and fan experience is fueled by a range of emerging technologies, including immersive LED displays, augmented reality (AR) and virtual reality (VR), advanced camera systems with unique broadcast angles and real-time […]

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Esports Tournament News

Esports tournaments bring competitive gaming to huge audiences, with the winner walking away with a big prize. But the competitions also have to navigate legal complexities and ensure player welfare. From small gaming meetups to international championships, esports show how far competitive video games have come. They may not yet rival professional basketball or football […]

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The Masters Leaderboard

The Masters leaderboard is a vital part of the excitement during this iconic tournament, and it’s important to keep up with changes in the rankings throughout each round. This way, fans can experience the drama of this golfing event in real time and feel connected to the action at Augusta. The first group to finish […]

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Viral Sports Moments

Athletes and brands use viral marketing to create a buzz around their events, athletes, or products. Viral marketing uses compelling content such as thrilling fight highlights, training sessions and athlete stories to spread across social media and the internet. It helps athletes expand their businesses and engage with fans in a way that’s cost-effective without […]

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