The global economy in the era of digitalization is experiencing a dramatic transformation, affecting almost every industrial sector and creating new opportunities. Digitalization, namely the integration of digital technology into all aspects of business, plays an important role in creating innovative business models and increasing operational efficiency. This change is most evident in the e-commerce sector, where companies like Amazon and Alibaba are changing the way people shop, offering ease of access and a wide choice of products. The financial sector is also not immune from the influence of digitalization. The emergence of fintech, technology-based financial services, allows access to faster and cheaper banking services. With platforms such as PayPal and Mobile Banking, previously marginalized communities can enjoy financial services, thereby increasing financial inclusion globally. Additionally, cryptocurrencies have also emerged as an alternative currency, sparking discussions regarding exchange rates and economic stability. In the field of work, digitalization is driving a paradigm shift from traditional jobs to jobs based on the gig economy. Platforms such as Uber and Upwork allow individuals to work flexibly, connecting service providers with consumers without geographic boundaries. However, these changes bring new challenges regarding worker protection and income stability. Digital transformation also introduces the concept of Industry 4.0, where automation and big data analysis play a key role in increasing productivity. Technologies such as the Internet of Things (IoT) and artificial intelligence (AI) enable more efficient tracking and management of supply chains, reducing waste and operational costs. Companies that implement this technology are able to compete globally, producing goods with high quality and in a shorter time. However, digitalization does not only bring benefits. The emergence of cyber security and data privacy issues is becoming increasingly relevant. A costly cyberattack can destroy a company’s reputation and result in significant financial losses. Therefore, companies need to invest in security systems and strict data protection policies. In a global context, digitalization accelerates international trade. With barter barriers lowered, developing countries have the opportunity to enter global markets, contributing to their economic growth. However, the digital divide between developed and developing countries can widen the economic gap if there is no appropriate intervention. Government policies also play an important role in facilitating economic digitalization. The government needs to create regulations that support innovation while protecting consumers and workers. Investment in digital infrastructure, such as fast internet networks and equitable access, is very important to encourage inclusive economic growth in this digital era. Continuously increasing digital consumption drives product and service innovation. Companies that are able to adapt quickly to changing consumer demands, especially in a global context, will be more successful. Trends such as sustainability and social responsibility must now be considered in business strategies, as consumer awareness of environmental issues increases. The impact of digitalization on the global economy is inevitable. With the adoption of technology continuing to develop, economic actors will experience a new era full of challenges but also opportunities. Rapid adaptation, continuous innovation and supportive policies will be the keys to success in facing the dynamics of the global economy.
