Sports technology is constantly evolving and impacting the way athletes train, compete, and engage with their teams and fans. Whether through wearable devices, video analysis tools, or smart stadiums, technological advancements are helping to increase athlete and team performance, improve safety, and boost fan engagement. Some of the key sports technology trends to watch for in 2024 include virtual and phygital sports, coaching technologies, VR training, the growth of women’s sports, and personalized training.
Smart integration is a major trend that’s redefining athletic equipment. Sensor-embedded gear adapts to different biometrics and environmental conditions. For example, Adidas’ 4DFWD running shoes integrate 3D-printed lattice midsoles that adjust cushioning and propulsion based on foot scans and biomechanics, while Nike’s Aerogami sports kit features humidity-responsive vents that open or close based on sweat and body temperature to reduce core body heat. Meanwhile, smart basketballs like Wilson’s X Connected Basketball use embedded sensors to track shooting performance metrics in real-time such as shot arc and rotation, helping players and coaches make data-driven improvements.
The growth of esports is another exciting development in the sports technology industry. While some skeptics believe that esports could lead to increased player injuries, the popularity of these events is driving the adoption of new technology. For example, smart stadiums now feature touchless entry technology that uses facial recognition to allow fans to enter without a ticket or ID. Smart parking systems use GPS to guide cars efficiently, while security teams leverage IoT cameras to monitor crowd movement and safety.